What people are saying.
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Howard Catton, CEO, International Council of Nurses
Tracy was engaged by ICN to perform a comprehensive review of its governance framework and to recommend best practice improvements. Tracy’s professional and effective engagement style and the depth of knowledge, experience and insight she brought to bear was highly appreciated. Tracy effectively balanced the complexity and at times competing perspectives to deliver thoughtful, balanced and practical conclusions and recommendations. The governance review outcomes were positively received by the Board and instrumental in driving a number of decisions to improve the overall efficiency and effectiveness of ICN’s governance. We have no hesitation in recommending Tracy for similar engagements and wish her the best of luck with her new business.
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Layla Derraz, Director - Strategic Events Dubai Association Centre
Tracy demonstrated exceptional professionalism and was a joy to work with throughout the process of developing and delivering the going global workshop series. Her ability to connect with participants and deliver insightful sessions was consistently praised by all delegates. Many expressed that the workshops not only broadened their understanding but effectively prepared them to strategize their global initiatives. Due to her remarkable contribution, I highly recommend Tracy to anyone seeking an expert in helping associations understand and implement their global strategies.
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Zhanna Kovalchuk, Executive Director ESSKA - the European Society of Sports Traumatology, Knee Surgery and Arthroscopy
We hired Tracy as a consultant and facilitator to lead the strategic retreat and development of the Strategic Plan for our association. With vast experience in association management and her impressive professional track record, she was an obvious choice. I have also known Tracy personally through AC Forum and her personality was a perfect fit for our group. We had no doubts about making a right choice, but our expectations have been exceeded. Tracy skilfully navigated through complex topics and discussions, identifying the key points, bringing clarity and empowering the group to make well-informed decisions. On a practical side, it has been a pleasure working with her all the way through – preparation, on-site, delivered results. She is a top professional, a natural and empathic leader, and a great person to work with. I can highly recommend Tracy for any aspects of your strategic planning.
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Catherine Duggan, Chair of World Health Professions Alliance (WHPA), and CEO of International Pharmaceutical Federation (FIP)
“Tracy is an excellent consultant. Based on her outstanding track record we hired her to develop a new organizational strategy and facilitate a multi-organization one-day retreat, and Tracy’s work was every bit as good as we expected. She showed impressive skill in managing a complex group of stakeholders in the meeting and in synthesizing both her own research and the content garnered at the retreat. She is skilled at identifying and drawing out the most salient points for her client, aided by her vast knowledge, experience and leadership in the field of association management. Her work is concise and insightful, and the new strategy will hugely benefit the future work of the WHPA.”
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Laura Finucane, President The International Federation of Manual and Musculoskeletal Physical Therapists Incorporated (IFOMPT)
“I have had the privilege of working with Tracy Bury both in her capacity as the Deputy CEO of World Physiotherapy and more recently in her consultancy role. Tracy’s knowledge and experience are wide ranging from governance, policy and procedures to strategy (and more). Dealing with multiple international organisations comes with its challenges which Tracy manages with incredible diplomacy and leadership. Her ability to navigate highly complex situations, through risk management and scenario planning, with such empathy and clarity is a testament to her skills as a facilitator and leader. I know as an organisation we will definitely continue to consult with Tracy on a range of issues as we move forward. “
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Jonathon Kruger, Former CEO World Physiotherapy
“I’ve known Tracy for over a decade. I have been particularly impressed by her understanding of contemporary governance principles and talent for high level strategic planning. She is a critical thinker who understands large and complex systems. During the pandemic, her skills in risk management and scenario planning were critical to ensuring that we continued to provide high quality services to our global membership. Tracy is an association executive who has been recognised by her peers on many occasions for her ability to provide thought leadership within the industry. Key examples include her work on developing transformative legacy projects after international events, as well as initiatives that breathe life into diversity and inclusion policies. She is skilled in respectfully challenging the status quo to ensure that organisations continue to develop and mature. She is an empathic measured and controlled leader who excels at facilitating and negotiating complex discussions in cross cultural contexts to achieve tangible outcomes. I would have no hesitation in recommending her for any assignment that fits within her portfolio of services.”
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Judith Deutsch, President International Neurological Physiotherapy Association (INPA)
“I cannot say enough about Tracy Bury - she is extraordinarily competent, professional and delightful to work with. In her role as Deputy CEO of World Physiotherapy she masterfully guided the INPA through our strategic planning. She developed a hybrid approach combining surveys and focus groups for all the relevant constituents. The data were synthesised to inform a beautiful concise strategy. We could not have been happier!
Our growing organisation also benefitted from her advice on a range of matters including finances and governance.”
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Carola van der Hoeff, President AC Forum (2022-2024) and COO & Congress Director FIP
“I had the pleasure to be part of the AC Forum Board under the Presidency of Tracy Bury.
Under her leadership, the new strategy plan was developed and a full governance review took place.
She taught me how important it was to have these in place. It made it much easier for me to take over the role, for which I am very grateful. Tracy is somebody with great knowledge of how to run associations. I have enjoyed working with her for many years. “