More about
Owner and founder: Tracy Bury
As former deputy chief executive officer for World Physiotherapy, she worked at board level. She was involved in leading strategic planning, delivery of the World Physiotherapy congress, financial management, business development, developing and implementing education activities, policy and advocacy, the response to the COVID-19 pandemic, and supporting communities of practice.
Under her leadership the World Physiotherapy congress has been recognised for excellence, winning Best International Association Conference at the Singapore Tourism Awards (2015) and one of the first ICCA and BestCities Incredible Impacts award (2017) for its range of legacy activities that benefitted South Africa and the wider community.
Broad experience
As well as working for an international association, Tracy understands what it means to be a volunteer leader internationally, having served on the board of AC Forum for eight years, including two as President Elect and two as President. Her term as President (2020-2022) coincided with the COVID-19 pandemic, which required responding to the changing needs of members, but she was also able to lead transformational sustainable change for the future. This included a review of governance, a new strategic plan, setting up a permanent secretariat and leading important conversations on diversity, equity and inclusion, as well as partnerships with key external stakeholders to seek collaborative advantage across sectors.
During the pandemic she was frequently requested to provide thought leadership to the business events sector's efforts to shape recovery and has recently been appointed to the Strategic Thinkers Advisory Group for the BestCities Global Alliance.
Tracy brings her experience as a professional association member, association executive and volunteer leader to all that she does, enabling her to see situations from different perspectives. She uses her research, critical analysis and reflection skills to enable solutions to be developed and owned by all stakeholders.
Having qualified as a physiotherapist she worked clinically in the UK National Health Service, before becoming Head of research and development for the Chartered Society of Physiotherapy in the UK. She understands what it means to be an association member and the challenges of delivering member value.
In addition to qualifying as a physiotherapist, Tracy has a Masters in Health Science from the University of London and completed the Executive Strategy programme at the University of Oxford, UK.
Writing
Tracy has co-written a book, the first on evidence-based practice for the therapy professions, published in peer-reviewed journals, contributed thought leadership perspectives to association publications, prepared news stories and led the writing of international policies, as well as global education documents.
She also has experience as a journal reviewer and was an associate editor for the Physiotherapy journal for 17 years.
Recent articles include:
Speaking
Tracy has extensive international experience as a chair, moderator and presenter across the physiotherapy, association and events sectors.
She has contributed to events run by AC Forum, ASAE, ESAE, IMEX, PCMA, ICCA, Host Cities, The Meetings Show, World Physiotherapy, its regions, member organisations and subgroups.
She contributes on a range of topics including:
equity, diversity and inclusion
event strategy, design and delivery
governance
leadership development
legacy and impact
physiotherapy professional issues
relationship and stakeholder management
strategic planning
